Sustainability over the entire value chain is connected with the success of the BMW Group and is a trend-setting principle of its corporate strategy. For this reason, the sustainability strategy is continuously being further developed. Sustainable business principles have been firmly established as an enterprise goal on the basis of a balanced scorecard at Group level since 2009. A current focus includes the further development of sustainable individual mobility concepts and resource-conserving production. The Sustainability Report provides extensive information about the core themes of product responsibility, environmental protection, employees and social commitment.