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10/01/2013 | Deutsche Lufthansa: Heralds of autumn over Germany

Day and night, cranes can once again be seen and heard in some regions of Germany as they return to their winter quarters in France, Spain and North Africa. Each year, in autumn, well over 200,000 cranes leave their nesting grounds in Germany, Scandinavia, Poland, Finland and the Baltic States and fly south, emitting their shrill, trumpeting cry and creating a unique natural spectacle. In the Rügen-Bock region alone, the cranes’ largest resting place in Central Europe on the Baltic coast of Mecklenburg-Western Pomerania, as many as 70,000 of these large, impressive birds then make landfall.

Due to the ongoing destruction of the cranes’ natural habitats, ten of the 15 crane species worldwide are now endangered. In an effort to halt this development, Lufthansa has been committed for more than 30 years to protecting the crane, which is the airline’s emblem. The company’s initial sponsorship activities have since grown and are now the focus of Lufthansa’s environmental sponsorship programme.

For example, the Lufthansa Group supports the Crane Information Centre in Gross Mohrdorf near Stralsund, which attracts about 15,000 visitors a year. With its diverse exhibitions, events and guided tours, it is not only an information centre but also a research facility and a meeting point for scientists, nature conservationists and bird lovers. The Centre forms part of the pan-European crane protection network. On the website www.kraniche.de bird lovers can find a wealth of information about the cranes’ migration routes and the way of life of these charismatic heralds of autumn.

The crane is regarded as the harbinger of the skies and an omen of longevity and good fortune. Right from the outset, a stylised crane has been emblazoned on the tailfins of Lufthansa aircraft.

Econsense

Forum for Sustainable Development of German Business e.V.

econsense is an association of leading, globally active companies and organisations of German business specializing in the area of sustainable development and corporate social responsibility (CSR). Founded in 2000 on the initiative of the Federation of German Industries (BDI), the goal of econsense is to provide a dialogue platform and think tank, with the dual objectives of advancing sustainable development in business and assuming social responsibility.